The Practice: Fewer Clients

In prior years, Brian Tannebaum attempted to mentally keep track of who called him and who hired him, but he wound up forgetting a lot of the details. This year, he made some changes. On a monthly basis, he's reviewing prospective clients who called, as well as who referred them, who took their calls, their case types, and whether he was retained. The percentage of calls-to-retained used to be “most.” Most potential clients that came to his office retained me. He made it easy. He'd bring them in, spend some free time, smile a lot, negotiate the fee, and get the case. Now that percentage has gone down, way down.…